Lesson-7: Off-page SEO – What are Backlinks? (My working strategies revealed) | Ankur Aggarwal


Hey guys, I hope you have written your first
article and also forged all the on pages SEO points. So today we talk about backlinks, the core
of SEO. So let’s start with the video. Hey guys, welcome back to the digital marketing
mastery course. We are already done with the on page SEO,
and today we will be learning about the off page SEO. And this will conclude our SEO segment. So SEO has evolved a lot. It has continuously evolving. Earlier, it is very easy to fool Google. So black hat were used to rank your website
to the top search results. So what people used to do is, to make quick
money, they used to rank some articles which has monetary intent. And they use to do it by calling the black
hat ways. So some of the black hat ways is like making
comment backlinks, forum backlinks, VPN or the private blog network. So these are all the ways to fool the Google
algorithm and get your website ranked. All these used to work earlier in 2010… 11 and all. But after the latest algorithm updates, Google
has become really smarter. Now only the white hat ways of SEO works. So it is extremely difficult to rank your
website if you’re following the black hat ways. You really need to provide quality content,
add value to the user who is searching for the keyword, only then will your website be
ranking. Now with various algorithm updates, Google
has become smarter. That’s the gist. So here is a snapshot of various Google algorithmic
updates. The major ones were Panda and Penguin. Google rolls out these algorithmic updates
to remove all the irrelevant results on the search engines and to only keep the high quality
results for their users. Now Google rolls up algorithmic updates quite
frequently. Why? Because they really want to provide the best
experience to the people who are searching on their platform. The ultimate goal of Google is to be highly
relevant and to provide the answer as quickly as possible. So logically speaking, the results that answer
the query the fastest and comprehensively should be ranked number one. But what people do, is that they follow the
black hat procedure and they rank their websites above the high quality results. These algorithmic updates help remove all
these irrelevant links, and to put only the high-quality links into the search results. So we are already done with the on page SEO
part. How to find the right keywords, how to structure
your content, how to make your article really comprehensive. So we are already done with the on page SEO
part, and now let’s talk about off page SEO. So what is off page SEO? It refers to action taken outside your website
to impact your ranking within the search engine results page. So on page SEO was all about taking action
on your website, and off page SEO is all about actions outside your website. So the primary off page SEO element is backlinks. Backlink is the most important metric when
we talk about off page SEO. So we are not talking about any kind of backlink. So there’s a strategy behind the backlinks. So these are the four key parameters you have
to look at when building backlinks to your website. So follow vs no follow backlinks, anchor text,
link juice and relevancy. Don’t worry we will be explaining all of
these one by one. So let’s start with backlinks. What is a backlink? So a backlink is created when one website
links to another. The link between the two websites is the backlink. Let me show you, through an example. Here’s another website, Moneytap.com. So here I got an opportunity of adding a guest
post on their website. When you click this link, it opens my website,
Ankuraggarwal.in, best credit cards in India. So this is a backlink made to my website. For this article, this is a backlink. Since this article is linked to my article,
this becomes a backlink to my article. The rule of convention is the more backlinks
you have, the better ranking you will get. But that is not the correct definition, because
there is so much more to a backlink. There are various parameters like whether
the backlink is a follow backlink or no-follow backlink. Whether the backlink is coming from a relevant
website or an irrelevant website. Those are the quality of the backlinks. We’ll be talking more about it now. So let’s start with the difference between
a follow and no-follow backlink. Let me explain follow and no-follow backlinks
through an example. Let’s take the same example of my article
“best credit cards in India”. Now here this article is linked to my article
“best credit cards in India”. Here I have added an extension called “no
follow” in my chrome browser, so whenever it finds a no-follow backlink it just putted
a red-dotted square around that backlink. So here you can see that in my article, I
have link to “Standard Chartered” credit card through a no-follow backlink. And how to check that? You can do that by checking the source code
of this article. Here you can see that the tag “rel” is
equal to no-follow is applied to this link. So the power of my website, won’t be transferred
to the website I am linking to. So let’s talk about this link from MoneyTap
linked to my article “best credit cards in India”. Here when you check the page source code. Search for the anchor text, here there is
no tag of “rel=nofollow”. That means the link is follow in nature. That means that Google crawler will pass on
the power of this website towards my article. I know it might sound complicated, but it’s
a simple concept. All you have to understand is for follow backlinks,
the power of the website is transferred to the website you are linking to. And for the no-follow backlinks, Google does
not consider the power. Now let’s talk about the internal and external
links. So internal links are all the links that are
pointing to the internal links of the website. And an external link is a link that points
to any external domain. So here in my article of best credit card
in India, here you can see that I’ve linked to another article to my website called “check
EPF balance”. So this is an internal link to the website. For any link that is going outside of my website,
like the quick application link here of this credit card, this is an external link. Now let’s talk about the anchor text. Anchor text is the visible, clickable text
in a hyperlink. In modern browsers, it is usually blue and
underlined. So anchor text is the exact keyword, phrase
used to create the backlink. So here this keyword phrase of which credit
card is the best, becomes the anchor text for the backlink that is created for my article. Now this is a very, very important part when
we talk about backlinks. But honestly people, just literally ignore
this part. As I mentioned, SEO has involve a lot. So Google has become much more smarter. So they are not only looking at the quantity
of backlinks, but also at the quality of the backlinks. So link juice is more of a measurement of
the quality of a backlink. So if a link is a no-follow like in our article,
so no link juice is passed to the linked website. Also the relevancy of the backlink matters
a lot. So if our article is best credit card in India,
so a backlink coming from a credit card related article will be much more powerful than a
backlink coming from a guitar-based website. So a backlink coming from a treasury website,
which has been functioning for let’s say over 10 years, and write specifically about
credit cards, then that backlink is gonna be a hundred times more powerful than a backlink
coming from a new credit card based website. So why should you even create the backlinks? It’s simple, you need more organic free
traffic. More the high-quality backlinks, the better
ranking you will get in the Google search results and more traffic you’ll be driving
for your website. So when you are building backlinks you are
also getting extra traffics from the websites that are linking to you. A backlink also help in brand building and
also in building relationships with various other webmasters. So let’s talk about the black hat versus
the white hat SEO now. Black hat SEO involves all the wrong ways
to get your website ranked. I don’t use it, I don’t recommend it so
kindly please stay away from black hat SEO. White hat SEO refers to the use of techniques
and strategies that target a human audience. It looks more natural and it is the preferred
way. So backlink building is not easy. It is a time-consuming process and you will
definitely need some tools to make this process simpler. So all the tools mentioned here, I personally
use and these are the same tools recommended by internet marketers all over the world. So let’s start with ahrefs. If you don’t have a very big budget and
you just have enough money to invest on one SEO tool then I highly recommend ahrefs. I’ve been using ahrefs for almost 3 years
now. It’s the absolute best tool when you talk
about SEO. So for example let’s take Scoopwoop.com
and here is an overview of Scoopwoop.com at ahrefs. As you can see they have almost 7.7k referring
domains, 145k backlinks and they are driving approximately 1.8 million organic traffic. Again I’ll mention that these are not absolute
numbers, these are just estimates. I used ranking pages as well. You can even check the top pages to find the
highest ranked pages of this website. You can see that this article “interesting
India” on Scoopwoop is driving approximately 31,000 people per month. Here you can see that 11 domains are linking
to this article. And also you can find the right keywords for
which it is ranking. So if you searched “facts about India”. Let’s search for “facts about India”. Then you can see Scoopwoop in the number one
position. Isn’t it amazing, guys? This tool is the absolute best SEO tool out
there. The overview section also shows you the number
of do-follow backlinks, number of no-follow backlinks. And the text and the redirection and how many
image backlinks it has. Also the growth of referring domains month
over month. You can also find the various anchor texts
that were used in creating the backlinks. You can also use Moz or SEMrush for doing
the same, but I highly recommend Ahrefs. The other important tool is Buzzstream. Buzzstream is the best outreach management
and white hat link building software out there. We use BuzzStream for all our outreach efforts. So we are sending 100 to almost 200 emails
per day through BuzzStream for all our websites combined. It makes it super easy to manage the emails. It tells you how many people have replied,
how many people have seen the message but have not replied. And also categorizes all your emails in “buckets”,
in folders to make it easy for you to manage. Managing responses or replies using Gmail
alone is extremely difficult. This is where BuzzStream comes into play. It tells you how many people have seen the
message but have not replied, how many people have actually replied. And you can also categorize your emails in
folder structure. So I highly recommend using BuzzsStream for
your outreach management. To send the emails you also need the email
IDs, right? To find the right email IDs we use a browser
extension named “email-hunter”. It is an extremely efficient browser extension
and it will give you all the email IDs associated with the website. In my experience, I have seen that 6 out of
10 times, I have received the right email ID from email-hunter. So another highly-recommended tool. So “check my links” is another browser
extension. It helps in finding the broken links of your
webpage. So let’s say if you are writing an article
and the article has around 15 links and somehow few of the links has broken. So you can just click on this browser extension
and it will give you all the links which are not functioning properly. Lastly but not the least, SimilarWeb. SimilarWeb definitely uses dark magic to display
traffic of websites, the traffic sources and much more extremely useful info. So here we are in the SimilarWeb website,
and I’ve already searched for Scoopwoop.com. You can check that the global rank here is
9,960. In India the rank is 704. And ScoopWoop is driving approximately 11
million people to its website on a monthly basis. It also gives you a timeline on how the traffic
increased or decreased. Definitely the data is not accurate but the
approximation is quite good. As expected the majority of the traffic is
coming from India. It also gives you a basic overview of the
traffic sources. What percentage of people are direct visitors? How many of them are coming from search engines. It also tells you about the referring websites. And the different keywords for which the website
is ranking. Social media, in terms of social media, Facebook
is the biggest component. YouTube the second part. And also they are using “display advertising”. It will also show you the percentage breakup
of various networks they are advertising on. Although there are hundreds of techniques
out there to build backlinks, but the one that has given me the best return are guest
posting, link reclamation and link worthy content. So guest posting is all about adding high-quality
content in someone else’s website. You do this by first outreaching by using
the BuzzStream software, communicating with them and showing your intent on adding a high-quality
content on their website. And through that content you can link back
to that article. Secondly you can use link reclamation. So once you get big, many people will start
mentioning your website name in many articles. So you can set up a lot. So whenever someone mentions your website
name, you can get in a lot. And then you can email and outreach them and
tell them “will you please link back to our website”? And setup just the name. And the most important part is creating link
worthy content. Just please write content that is actually
worth linking to. Give people a reason to link into your content. So if you are writing a 500 or 600 word article
on a topic like “best credit card in India”. Definitely no one will link to you. So make sure your content is the absolute
best. It should cover all points and questions that
a person might have while searching for the target keyword. So this was it about SEO. I hope you enjoyed this whole on page and
off page SEO segments. For any doubts comment on the video below
and you can also use the hashtag “#asankur”. Guys backlinks are extremely important for
the search engine rankings. So make sure you actively build them and please
do not use any black hat techniques. Apart from them we also have a checklist for
you. A 3-month SEO blueprint checklist. Just follow for your website, and very soon
you’ll have the organic search engine rankings. And tomorrow we’ll talk about Google Analytics
and Google ReMaster tools. So I’d see you later.

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