Make your website easy to use

Hi. This is our video
on website usability. That’s digital speak
for making it easy for visitors to find what they’re looking for
and accomplish what they want. We’ll go over the best ways
to improve usability from providing a simple
and clear navigation to the importance of consistent layout. We’ll also explain how your writing
can make your site more effective. Right, let’s get stuck in. First let’s look at navigation the stuff that guides visitors
around your site. Good navigation means
arranging your site in a way that makes sense for your visitors. Let’s say you have a physical shop,
like a bakery. You need to think about how your goods
are grouped there. Big items like cakes and pies
might be in one area whilst individual treats like croissants
and cupcakes might be in another. On your site you can organize things
in the same way and have the main menu navigation tell visitors what they’ll find
in each section. It’s like signs on your shop. In spite of all of this, your site
might not make perfect sense to everyone. That’s why including a search box
might be a good idea especially if your site
has lots of pages or products. Put the search box in the same place
on every page of your site so it’s easy to find
and visitors who are in a rush will always be able to find it,
whatever they’re looking for. One last thing to consider
about navigation when people visit any site across the web they expect things to work a certain way. Say you’re browsing a site and you want
to get back to the homepage. What do you? You click on the logo, right? This is something visitors will expect
and it’s common to nearly every website so make sure your logo
is clearly displayed on every page and that a click on it
will take them home. Right, that’s navigation sorted. Now let’s talk about the style
and the way your site looks and feels. Everyone has their own taste but there are some
general guidelines to follow. First, consider your page layout. Should be consistent across your site with similar fonts, images,
and other design elements. When it comes to color you may be
inclined to go bold and grab attention but online most people are used to reading
dark text over a light background. You’ve worked hard to create your content
so make sure your visitors’ eyes don’t cross when they’re trying
to read it. You also need to be conscious of where
on the page your content ends up. Don’t make people scroll down too far
to see all the important stuff. Use headers and bullet lists
to help them quickly scan the pages to decide if it’s worth their time
to stay. Write for your audience. Are they a highly technical bunch? If so then jargon is a-ok,
otherwise write for the everyman. Another tip: encourage visitors to take an action
when visiting your site. This is called…can you guess it? A call to action, and it can help
them understand what to do next. If for example you want them to pick up
the telephone, tell them to “call now”. If you’re hoping that they’ll pay you
a visit in store point them to “get directions”. Or nudge them to make a purchase
with a “buy now”. When you’re creating a website
you need to make it easy to use. Give visitors a clear roadmap
of your site’s pages. Keep design consistent throughout. Write content that speaks their language and give them an experience
they’re actually looking for.

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